July 25, 2015: At the Sun Valley Road Rally’s No Speed Limit Open Road event. Driver Scott Riedl pulled some serious Gs in “Insane Mode” to exceed Tesla’s top speed, reaching an unprecedented 157.9 mph. Appropriately bejeweled with custom-designed STRUT grille, rear spoiler, wheels, and carbon-fiber side molding painted bright electric blue, the STRUT Tesla makes electric car history.
Phantom Hill. A stretch of open road surrounded by a National Forest and back dropped by the Boulder Mountains, 12 miles north of Ketchum, Idaho the setting for the Sun Valley Road Rally, an annual local event rapidly winning national attention as the only open road, no speed event of its kind in North America.
In a meadow typically home only to sage grouse, now lined with chairs, bleachers, and an enormous tent, are the lucky 800 spectators who thought far enough ahead to buy a ticket to the sold-out event. Two miles up the highway; the start line is as silent as the Tesla that approaches it. Inside the car, however, there is chatter among driver Scott Riedl, backseat passenger and STRUT Chief Operating Officer Simon Trumper, and in the front seat next to Riedl, this lucky writer.